Exposing Profits on the Web

Aurelius Tjin wrote an excellent article entitled 10 Unstoppable Conversion Tactics For Anyone Selling Anything Online.

It’s an excellent article with great tips for making more sales. His focus here was on process, and these tips will work well for someone who’s already got a marketing funnel in place, or someone who’s currently creating a sales process.

I would have to add, though, that the best conversion tactic of all is to consistently create something of value. All of the techniques mentioned in this article will only get you so far if you don’t offer perceived value to your customer.

Perceived value will create more sales than any other technique, since your customers will naturally recommend your product to others. Not only that, if you’ve built up trust and much of your information speaks to your audience, they’ll pre-sell themselves on the idea of buying something on your recommendation. I know that when someone I respect recommends a product and I think it fits in with my business model, I’m almost ready to buy it before I really know what it is.

In addition, the higher the perceived value, the less you need any of these conversion tactics. In fact, if you build a list and provide great value to that list all along, then your recommendations will naturally translate into sales. At that point, a sales page becomes more of a formality than anything.

What do you think?