In order to win the keyword war, you really only have to beat one site. I keep saying these types of things to various audiences, but no one really seems to listen. I hear people bragging about the fact that they are ranking number 5 or number 1 among “3 million” results in Google.
The truth is, that over 95% of that 3 million are sites that do not get more than a few visitors a day (at most) for that keyword. Not that it’s bad to get a few visitors per day per keyword. If your site is found for 10,000 keywords throughout the month, and you get 3 visitors per day per keyword, that translates to 30,000 visitors in a 30 day month.
Maybe it’s my computer background, or maybe it’s just that I’m cynical. I just don’t think it’s all that relevant whether there are 3 million results, or 30, for a particular keyword. My only competition is the current number one site. As I say… you only have to beat one site to be number 1!
So, how do you go about beating the current number 1 site? Well, you’d have to know what their weakness is. I have a site in my niche that has, according to Yahoo!, over 1 million pages and 40,000+ inlinks (and growing). Can I beat them? Yes, and I do. The questions are… why, and how?
Well, the why has to do with the how, but basically, it’s because they have a weakness. As I’ve said before to a number of audiences…
All other things being equal, the site with the most content wins.
All other things being equal, the site with the most optimized content wins.
All other things being equal, the site with the most inlinks wins.
All other things being equal, the site with the most optimized inlinks wins.
So, what you need to do in order to ensure that you win is build an authority site with the most optimized content and the most optimized linking campaign. If you attack each section of your site as a mini-site and attack those related keywords with tightly focused content and optimized links, you’ll probably win at some point. Optimization plus diversity plus time equals success.
Get your content up, get your links out there to as many places as possible, and do it all in an optimized fashion, and you will win.
Take this blog. I started this blog as a test of Niche Empire Generator. That test crashed and burned as NEG turned out not at all to be the product I expected it to be. I kept the blog though, at least for now. I’m using the default template, some of the plugins don’t work as advertised, I don’t even have a Google sitemap, and I don’t write my blog posts with any particular keyword density in mind. I just kind of… write. I don’t even make my titles all that optimized. It’s not even really supposed to be getting any traffic. I just spit out my thoughts here (I may reuse them elsewhere).
Yet, I added what I consider real content, and I built some links. I posted some comments on another blog and in some forums, and I started to get some traffic.
In one of my tests of the Unique Article Wizard, I decided to see if I could split my resource box links between two separate sites. So, I submitted a couple of articles and created a resource box that linked to this blog, as well as whyamirich.com. The result is that, as of this writing, I rank on the first page of Google for “viral list building.”
If you’re one of those people who thinks you’ve done everything right, only to have some cheesy site like this one beat you, now you know why. Optimized links beats content every time! Aaron wall of seobook.com says that average content beats quality content every time. I agree. Not that you shouldn’t create quality, you should. It’s just that you shouldn’t bet the farm on it.
If you think that you’re going to create quality content around a particular set of keywords and win hands down across the board, then you have been misled. There is much more to winning the keyword war than that. When in doubt, create large amounts of optimized content, backed up by many many optimized links.
I hope this article has been helpfull, and, if nothing else, has opened your eyes to possibilities that you didn’t know existed.